Logo Versions
What’s Included
Six logo versions cover every application. The ZIP includes each version in SVG and PNG formats (@1x, @2x, @3x). Choose the version that provides the best contrast against your background.
Full Color
Light backgrounds
Full Color — White Outline
Dark backgrounds
Black — Opaque
Single-color, light backgrounds
Black — Transparent
Light backgrounds — embroidery, vinyl, decals
Black — White Outline
Dark backgrounds
White — Transparent
Reversed on dark backgrounds
File Reference
Files in the ZIP
All files are included in the ZIP download above — both print (CMYK) and web (RGB) formats. Use print files for professional print production such as signage, collateral, and apparel. Use web files for digital applications including websites, presentations, and social media.
Print — CMYK
AI, EPS, PDF · For professional print production
Adobe Illustrator (AI)
- AIsdp-logo-cmyk-color.aiFull color
- AIsdp-logo-cmyk-color-white-outline.aiFull color, white outline
- AIsdp-logo-cmyk-black-opaque.aiBlack, opaque background
- AIsdp-logo-cmyk-black-transparent.aiBlack, transparent background
- AIsdp-logo-cmyk-black-white-outline.aiBlack, white outline
- AIsdp-logo-cmyk-white-transparent.aiWhite, transparent background
EPS
- EPSsdp-logo-cmyk-color.epsFull color
- EPSsdp-logo-cmyk-color-white-outline.epsFull color, white outline
- EPSsdp-logo-cmyk-black-opaque.epsBlack, opaque background
- EPSsdp-logo-cmyk-black-transparent.epsBlack, transparent background
- EPSsdp-logo-cmyk-black-white-outline.epsBlack, white outline
- EPSsdp-logo-cmyk-white-transparent.epsWhite, transparent background
- PDFsdp-logo-cmyk-color.pdfFull color
- PDFsdp-logo-cmyk-color-white-outline.pdfFull color, white outline
- PDFsdp-logo-cmyk-black-opaque.pdfBlack, opaque background
- PDFsdp-logo-cmyk-black-transparent.pdfBlack, transparent background
- PDFsdp-logo-cmyk-black-white-outline.pdfBlack, white outline
- PDFsdp-logo-cmyk-white-transparent.pdfWhite, transparent background
Web — RGB
SVG, PNG @1x/@2x/@3x · For digital use
SVG
- SVGsdp-logo-rgb-color.svgFull color
- SVGsdp-logo-rgb-color-white-outline.svgFull color, white outline
- SVGsdp-logo-rgb-black-opaque.svgBlack, opaque background
- SVGsdp-logo-rgb-black-transparent.svgBlack, transparent background
- SVGsdp-logo-rgb-black-white-outline.svgBlack, white outline
- SVGsdp-logo-rgb-white-transparent.svgWhite, transparent background
PNG — 1x, 2x, 3x
- PNGsdp-logo-rgb-color.png / @2x / @3xFull color
- PNGsdp-logo-rgb-color-white-outline.png / @2x / @3xFull color, white outline
- PNGsdp-logo-rgb-black-opaque.png / @2x / @3xBlack, opaque background
- PNGsdp-logo-rgb-black-transparent.png / @2x / @3xBlack, transparent background
- PNGsdp-logo-rgb-black-white-outline.png / @2x / @3xBlack, white outline
- PNGsdp-logo-rgb-white-transparent.png / @2x / @3xWhite, transparent background
Brand Colors
Color Palette
Use only the official SDP colors when pairing the logo with brand materials. Do not introduce alternate colors or tints.
SDP Dark Blue
HEX #074567
RGB 7, 69, 103
C 99 M 73 Y 37 K 23
SDP Light Blue
HEX #3a9fb6
RGB 58, 159, 182
C 73 M 21 Y 24 K 0
Black
HEX #111111
RGB 17, 17, 17
C 0 M 0 Y 0 K 100
White
HEX #ffffff
RGB 255, 255, 255
C 0 M 0 Y 0 K 0
Guidelines
Logo Usage
To maintain the integrity of the SDP brand, please follow these basic guidelines when placing the logo in any material.
✓ Do
- Use the provided logo files without modification
- Use the full-color version on white or light backgrounds
- Use the white version on dark or navy backgrounds
- Use the outlined version on colored or photographic backgrounds
- Maintain the logo’s proportions when resizing
- Use PNG @2x for websites and digital publications
✕ Don’t
- Do not stretch, skew, or alter the logo in any way
- Do not change the logo’s colors
- Do not place the logo on busy or low-contrast backgrounds
- Do not add effects such as shadows or outlines
- Do not recreate or redraw the logo
- Do not use print CMYK files for digital applications